+44 (0) 7887 962 189 hello@mamzenko.com

BUSINESS AND MARKETING TRAINING

FOR FAMILY PHOTOGRAPHERS

Welcome! I’m Antonina, it’s nice to have you here!

I’ve been a professional photographer since 2009 and now enjoy working with clients from across the world.

Not only have I built my business from scratch and in a new country back in 2009, but I’ve also done it twice – the second time in 2015 when I was forced to take a year-long break due to a debilitating chronic illness. I’ve done it with a young child and with no family around to help and am now the primary breadwinner – and if I could do it, you can too, and I can show you how!

“I FOUND IT VERY (VERY) USEFUL TO HAVE A MENTOR TO CHALLENGE ME, SHOW ME A DIFFERENT PERSPECTIVE AND KEEP ME ACCOUNTABLE. THE BEST THING I’VE DONE FOR MY BUSINESS SO FAR!”

Johanna King

Are you…

  • not getting enough enquiries?
  • putting on a brave face even though you haven’t booked a paying client in months?
  • tired of everyone telling you your prices are too high?
  • hate marketing yourself and putting yourself forward?
  • not sure what to charge in the first place – and how to structure your pricing for the best returns?
  • feel frustrated trying to keep up with social media channels that don’t bring you any work?
  • working your butt off away from your kids only to realise you haven’t even been earning a living wage?

You are not alone and it breaks my heart to see so many talented photographers struggle because they just don’t know enough about pricing, or marketing, or both. Read on to discover how I can help you!

Would you like to…

  • attract clients that really value what you do and keep coming back again and again?
  • raise your prices and earn a sustainable wage?
  • learn how to market yourself in a way that feels organic to your personality?
  • stop feeling icky about sales?
  • shoot less and make more

Then you are in the right place.

This is not a marketing course, or a pricing course, because neither can exist in isolation.

And this definitely is not a “one size fits all”.

This is a business intensive that will give you all the information you need to establish and grow a successful family photography business, provide you with advice, tools and encouragement to take you from having an expensive hobby to running a profitable business – on your own terms.

Are you ready to be brave and make the change?

WELCOME TO

THE BUSINESS INTENSIVE

The next round of The Business Intensive launches 14th January 2019. I would love to see you there!

Course Outline

Week 1: Project You. Your vision of success. Setting good goals. Optimising your strengths. Finding time and finding balance. Are you GOOD ENOUGH?

Week 2: Pricing. Foundations of successful pricing. Money mindset. Running your numbers. Pricing for profit. Understanding different pricing approaches. Establishing a successful sales process that is right for you and your clients.

Week 3: Marketing. What is branding and do you even need a brand? Defining and attracting your ideal client. Online and offline marketing. Strategic marketing planning. Encouraging action. 

Week 4: Website. Ingredients of a successful website. SEO basics. How to blog like a pro (and never run out of  time or ideas).

Week 5: Working with clients. Client process from first enquiry to the after sales communication. Effective client communication. Contracts and Policies.

Week 6: Building your portfolio. Photographing families with a documentary approach. Watch me shoot and cull a real family photoshoot. How to build your portfolio. 

BONUS LESSON: How to transition from a lifestyle or studio-based business to a more documentary approach of photographing clients.

Option One: Mentored Seat

limited to 10 students only

* access to all course materials

* access to a private student Facebook community to ask questions, get inspiration and make new friends

* weekly live group Q&A sessions

* an individual website critique

* an individual portfolio review

* two one-hour 121 mentoring calls

BETA Investment: One-Time Investment of only £299

 

Option Two: Self-Study Seat

limited to 20 students only for this beta run

* access to all course materials

* access to a private student Facebook community to ask questions, get inspiration and make new friends

*weekly live group Q&A sessions

* learn from portfolio reviews and website critiques of mentored (option one) students

BETA Investment: One-Time Investment of only £199

 

“I’ve been a family photographer for 3+ years and have always struggled with selling products and how to price my sessions. Antonina’s course was fantastic as it helped teach me how to value the work I create and how to market and sell to my ideal client. I really didn’t think I could sell and attract the right clients but putting in place all the learnings Antonina suggested I had my first big sale which was just under £1k – that’s 3 times more than my average in the past! This has given me confidence that I can sell and work towards meeting my business goals.”

Hiral Jethwa

“One of the best business courses I’ve ever done. So full of content. I feel I’ve reached a higher level!”

Francesca Brecciaroli

“Can’t recommend this course highly enough. Antonina is so insightful and gives wonderful advice and such a welcoming environment to learn in!”

Nadine Boyd

“Whether you are just staring out, or have been practicing for a while Antonina’s Business Intensive is a fantastic resource to help any growing photography business structure their pricing, marketing strategy, and refine their website portfolios to attract the right clients. After her Business Intensive I now have a clear personalised strategy to implement in my business for 2019. With over 10 years in the industry Antonina has a wealth of information and resources to impart which is priceless. And she’s a lovely lady too! I can highly recommend her course.”

Amanda Dalby

What does BETA mean?

The Photographer’s Business Intensive is currently in it’s second Beta run.

Beta means I’m still refining content and the structure of the course based on the students’ feedback so it might slightly differ from the outline below. I really want to make sure this course is setting you up for success so your feedback will be invaluable.

Beta also means you get to benefit from a lower price, as once this course launches properly the price will increase – but you will still get full access to the final version of the course once it launches, so what’s not to like?!

I am a complete beginner, is this course right for me?

YES. If you’re planning on running a successful business, it’s best to start as you mean to go on. Save yourself several years of trial and error, trying to figure it all out on your own, and get all the information and tools to set yourself up for success.

I have been running my business for a number of years, is this right for me?

If you’re already running a successful photography business and making your desired salary while working with the clients you love, then this business intensive is not right for you. You will need advanced guidance and 1-2-1 advice that goes beyond what this course offers – so get in touch with me to see if an individual mentoring programme or a brainstorming call might be a better fit for you. 

However, if you’ve been “in business” for a number of years but still not making your desired salary and feel like it’s more of an expensive hobby rather than an actual business… Then this is definitely right for you!

When does the course start?

The course starts on 14th January 2019 and will run for 6 weeks, with new modules being released at the beginning of every week, and Q&A sessions at the end of the week. We will finish mid-February and you’ll then have all the tools and information and inspiration to set yourself up for a successful year.

Which option is right for me: Mentored or Self-Study?

If you’re someone who likes to study completely independently and at your own pace, lurking and absorbing information in your own time, then choose self-study.

If you feel like you’ve done that before and lacked motivation or personalised advice to move forward, then choose the mentored option. In addition to the individual website and portfolio critiques, you’ll also get two individual mentoring/coaching/brainstorming calls (call them what you will – they are customised to you and your needs) to help you with ideas and inspire action.

Will you teach me how to shoot?

This is mainly a business – pricing and marketing – course. While there is a shooting portion of the course, showing me on a real family photoshoot, and discussing my approach to photographing families, it’s mainly designed to show you the flow and the interaction that happens. Most of my students are already confident photographers with their own unique voice and just need help on the business side of things so they can finally start earning an income!

What if I'm in a different timezone and can't make it to the live Q&A?

That’s okay! Not everyone can make it all the time. All Q&As are recorded, and you will also have an opportunity to submit questions ahead of time, so make sure you do that!

Will I see results straight away?

Change takes time to implement and have effect. It really depends on where you’re at in your business, whether all you need is a few simple but powerful tweaks, or a complete overhaul of your business structure. Some people who took this course had results in form of dramatically increased sales or improved Google rankings within a couple of weeks of taking action; for others it took longer to achieve.

What if life gets busy and I'm unable to keep up?

I’ve tried to pace the course in a way that’s manageable, discussing one topic per week, to make it easier for people to keep up. If life happens and you do slip, you will still have access to all the materials to work through at your own pace, and a membership in a Facebook group to ask questions as and when they come up.

If you’re signing up for a Mentored option, please make sure you’ll have about 3 hours per week to dedicate to watching the lessons and completing assignments so that the 121 calls and the website and portfolio critiques can be done within the timeframe of the course and you get the most out of this opportunity.

How many hours per week will I need to dedicate to this course?

Since this is currently in Beta and I’m still finalising the content, I can’t say for certain, but I estimate about 3-4 hours per week (spread across watching the lessons, completing the worksheets, watching the Q&As and making changes in your business). However if life gets busy and you can’t dedicate that much time to it, you can always access the materials later.

How long do I have the access to the course for?

For as long as I’m running it (which I’m planning to for a long time) you’ll have lifetime access to all the materials and the Facebook group. You will also be able to download the materials for later reference.

I have more questions!

If you have questions not covered on this page, feel free to email me on hello@mamzenko.com.

“Antonina helped me reframe my priorities and get myself organised.  I highly recommend working with her to help take the next step forward, to review your portfolio and help focus your business in the right direction”

Tracy Warren